CHECKLIST: Marketing your spot
Every repeat guest starts as a first-time guest. Consistent marketing attracts new dog parents and helps keep your bookings steady. Most successful hosts spend just a little time each month promoting their spot, and those small, consistent efforts can add up to build a loyal base of repeat guests.
Before you begin marketing, make sure your listing is ready for new guests:
- Create a complete, attractive listing.
- Add plenty of high-quality photos.
- Make sure your calendar is up to date.
- Be ready to provide a great guest experience that encourages repeat visits.
Read more:
Share your spot online
- Facebook Groups
- TikTok
- Website
- Email signature
Share photos, videos, guest reviews, and seasonal updates to remind local dog owners that your spot is available.
Help nearby dog parents find your spot
- Flyers
- Yard signs
- Craigslist
- Business cards
- Add your spot to Google Maps (if it makes sense for your location and privacy preferences)
Many guests are looking for places to exercise their dogs close to home. These tools help nearby dog owners discover your spot.
Connect with your local dog community
Local pet service providers
Build relationships with veterinarians, trainers, groomers, pet sitters, boarding facilities, dog walkers, and pet supply stores. They already know local dog owners who may love your spot.
Learn more:
Reach out to local media
Local newspapers, neighborhood blogs, and community newsletters are often looking for interesting local stories. If you've opened a unique Sniffspot or started a new side business helping dogs, they may be interested in featuring your story.
Learn more:
How to reach out to local media
Use Sniffspot built-in marketing tools
- Promo codes
- Mass messaging
- Analytics
- Host marketing link: When you share your unique host marketing link, new guests can join Sniffspot through your invitation and may book your spot without purchasing a Sniffspot Membership, making it even easier for first-time guests to give your spot a try. Find your link here: https://www.sniffspot.com/host_account/marketing. On mobile, click Marketing Tips > Share spot link.
Keep marketing after you're busy
The best hosts don't stop marketing
Even if your calendar is filling up, continuing to market your spot can help you:
- attract new guests,
- replace natural guest turnover,
- fill slower seasons,
- and introduce more people to your spot.
Most Top Spots continue promoting their listings throughout the year.
Top Spots don't become successful because they spend a lot on marketing. They become successful because they consistently make it easy for new guests to discover them, then give those guests a reason to come back.
Learn from other hosts
One of the best ways to improve your marketing is to learn from hosts who are already growing successful spots.
Join the Sniffspot Host Community to exchange ideas, ask questions, and see what's working for other hosts.
You can also explore the Marketing section of your Host account for additional resources and tools.
Learn from our founder
If you'd like to dive deeper into marketing your spot, watch this webinar from Sniffspot founder David Adams. He shares practical strategies and real-world examples to help hosts attract more guests and grow their business.
Watch: Marketing Your Spot with David Adams
If you only do three things this week
- Introduce your spot to a new audience.
- Remind a past guest that you'd love to welcome them back.
- Share something new about your spot—a favorite photo, a seasonal update, or a guest review.
The most successful hosts market consistently, not constantly. A little effort each week can build lasting momentum.
See what other hosts are saying about this topic in our Sniffspot Host Community on Facebook!
Discussion Topic: Marketing
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