Getting local media coverage of your spot

Getting local media coverage is a free and easy way to publicize your new Sniffspot! Here is how you should approach it:

• Make a list of local media companies. Include newspapers, radio stations, television stations, blogs and podcasts.
• Send each media outlet a brief pitch via their Facebook page or via email. You can often find an email on their site, but keep in mind it's better to email a personal email than a general info@ type email.
• To write the best pitch:
  • Write to each specific contact personally.
  • Include a compelling reason for why covering your spot is relevant to the media outlet's audience. Good reasons could include:
    • Many local folks have dogs that need safe, private spaces to play and would appreciate hearing about a new option.
    • People love hearing about dog-related products and dogs having fun.
    • This is a new side gig being run by a local in the community, so it's a human-interest story.
    • Other reasons relevant to your local community.
  • Include a call to action! Close with something like, "I think my new Sniffspot is relevant to your audience, and I would love to be covered by {media company name}. Please let me know the best next steps."
• Don't be surprised if you don't hear back from them right away, but respectfully follow up regularly to keep your request at the top of their inbox

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Discussion Topic: Local Media

Discussion Topic: Local Paper

Discussion Topic: Marketing